SEO and PPC The Perfect Pairing
PPC Live UK
About the Event
In this session for PPC Live UK I shared insights on how PPC and SEO can work together to provide excellent outcomes for brands.
Working agencyside with clients who have a range of marketing channels, I've seen PPC and SEO combined to deliver more than just ROI. As well as performing well from a sales point of view, running PPC alongside SEO can bring:
Resilience in a dynamic SERP landscape
Provide traffic support whilst recovering from an algorithm hit
Help you to identify user-first value for a range of users.
Hosted by Anu Adegbola, PPC Live was a great opportunity to hear from fellow speakers Rand Fiskin, Chris Ridley, and Veronica Ruiz Morcillo.
Event media
In this session for PPC Live UK I shared insights on how PPC and SEO can work together to provide excellent outcomes for brands.
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