Conferences & Events
Find out more about my recent speaking engagements. Get downloadable decks, watch videos and explore additional resources on topics around SEO, digital marketing, and how search works.
Keyword Density vs Natural Language Processing
In this webinar for SERanking, we discussed keyword density and Natural Language Processing (NLP). The first one involves using exact-match keywords on a page a certain number of times, and the second one deals with creating natural-sounding texts that provide a better user experience.
2 Jun 2022
Making it rich and featured in 2022
In this deck, I explain how in 2022, Featured Snippets are part of the journey, not the final destination. The continued integration of multimodal MUM powered elements across the SERP means that content from ‘position 0’ is showing in many more parts of the SERP.
26 Apr 2022