Conferences & Events
Find out more about my recent speaking engagements. Get downloadable decks, watch videos and explore additional resources on topics around SEO, digital marketing, and how search works.
Tech SEO for the Omni-Channel
Your brand is everywhere, all the time but is your tech SEO strategy ready for this Omnichannel world? In this talk, you’ll learn how to set priorities, follow the data, and add value to every channel with tech SEO.
6 Oct 2022
SEO and PPC The Perfect Pairing
In this session for PPC Live UK I shared insights on how PPC and SEO can work together to provide excellent outcomes for brands.
29 Sept 2022
Visual Search Tips and Tactics
In this MozCon 2022 presentation, Crystal Carter shows how we can utilize visual search to create new SEO opportunities. By optimizing images and anticipating UGC, SEOs can make search gains.
11 Jul 2022
The power of keyword intent for organic success
Speaking with from Marcus Tober, Head of Enterprise at Semrush, about how to create effective content for different keyword intents—so you can drive organic growth.
28 Jun 2022
Keyword Density vs Natural Language Processing
In this webinar for SERanking, we discussed keyword density and Natural Language Processing (NLP). The first one involves using exact-match keywords on a page a certain number of times, and the second one deals with creating natural-sounding texts that provide a better user experience.
2 Jun 2022
Proactive indexing for the win
This deck, originally presented at London SEO Meetup XL, is a tried & tested SEO workflow. Don't "wait and see" if your pages get Discovered AND Indexed. You can & should be proactive.
4 May 2022
Making it rich and featured in 2022
In this deck, I explain how in 2022, Featured Snippets are part of the journey, not the final destination. The continued integration of multimodal MUM powered elements across the SERP means that content from ‘position 0’ is showing in many more parts of the SERP.
26 Apr 2022