The power of keyword intent for organic success
Wix SEO Webinar
About the Event
In this Marcus Tober, Head of Enterprise at Semrush, shared insights on keyword intent with me and Mordy Oberstein during a SEO webinar for Wix.
The discussion covers:
what keyword intent is
how small businesses can apply keyword intetn to their conent and
how keyword intent effects SEO outcomes
During the session Marcus explained how the orgins of keyword intent from Google's orginal concept of micro moments and how that has evolved. Today, he demonstrated, Semrush includes a range of resources to help users understand and utilize data on user intent in a number of ways.
In my own experience keyword intent can be helpful to identify opporutunities for new content creation and even products.
Speaking with from Marcus Tober, Head of Enterprise at Semrush, about how to create effective content for different keyword intents—so you can drive organic growth.