Crystal Carter
Head of SEO Communications, Wix
Crystal Carter is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy, and more.
As an SEO, she identifies and implements tactics that help businesses optimize digital activity, drive sales, engagement and growth online.
She has contributed to events, webinars, and publications from Google Search Central, BrightonSEO, Moz, Search Engine Journal, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.
​
She also cohosts the SERP's Up SEO Podcast for Wix Studio and the It's New SEO news show with Barry Schwartz.
Public Speaking & Writing Credits
Conference Speaking Engagements
​
SEO Author and Thought Leadership
-
"SEO for Brand Visibility in LLMs", Wix Studio SEO Hub. Nov 2024
-
"Structured Data for SEO:What You Need to Know". Wix Studio SEO Hub, March 2024
-
"How to Assess the Impact of Algorithm Updates." Wix Studio SEO Hub. June 8, 2022.
-
“The Top Tech SEO Strategies for 2022 and Beyond.” Moz. January 27, 2022.
-
“The Strategic Value of Structured Data Implementation on SME Websites.” Moz. Autumn 2, 2012.
-
“Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns.” Moz. April 26, 2021.
-
“SERP Trends of the Rich and Featured: Top Tactics for Content Resilience in a Dynamic Search Landscape.” Search Engine Land. August 23, 2021.
​
Contributor
-
SEO in 2022 Book https://majestic.com/seo-in-2022
-
Deepcrawl Whitepaper https://www.deepcrawl.com/knowledge/ebooks/how-to-sell-the-value-of-seo-to-the-c-suite/
​​
​
​